Advertising pitch presentation example

Image via WOCinTech. A great pitch deck gets potential investors excited about your idea and engages them in a conversation about your business, hopefully leading to an investment. You can skip ahead and just download our free pitch deck templatebut I recommend sticking around and learning why each slide is important.

This may sound counterintuitive, but the goal of your pitch deck is not to raise money. Remember, your pitch deck and pitch presentation are probably some of the first things that an investor will see to learn more about your company. And because investments rarely are made after just one meeting, your goal is to spark interest in your company. You want investors to ask for more after they hear your pitch and not just show you to the door. So, while a solid pitch deck is critical to raising money, the key goal of the deck is to get to the next step—another meeting and a request for more information.

This is a quick one-sentence overview of your business and the value that you provide to your customers. Keep it short and simple. A great way to think about this slide is to imagine it as a short tweet—describe your business in characters in a way your parents would understand.

For example, you see many pitches that start with things like:. Your business model has to truly be similar to the company you are referencing. Use this slide to talk about the problem you are solving and who has the problem. Ideally, try and tell a relatable story when you are defining the problem. The more you can make the problem as real as possible, the more your investors will understand your business and your goals. Use this slide to expand on who your ideal customer is and how many of them there are.

What is the total market size and how do you position your company in the market? If you can find the datainvestors will want to know how much people or businesses currently spend in the market to get a sense of the total market size.

This is where you tell the story about the scope and scale of the problem you are solving. Be careful with this slide, though. Instead, investors will want to see that you have a very specific and reachable market.Sales professionals are constantly working to find their voice and craft the perfect sales pitch template they can use time and time again. We all go through many iterations in an effort to create the optimal pitch that works time and time again.

Many sales pitch examples exist amongst B2B organizations, but there remains fundamental best practices that all sales professionals should consider when pitching their products and services to companies.

At CustomShowwe not only craft our own sales pitches to put our sales presentation software in front of organizations, but our sister company Sales Graphics creates a plethora of sales and marketing presentations for clients, so we have seen many examples of what works and what doesn't work. Based on our experience, we've put together a list of sales pitch tips that should be incorporated in any pitch and possibly in any website homepage copy.

It all starts with your purpose. Many sales professionals forget to hone in on this but without establishing the purpose of the pitch, why are you pitching to begin with?

You may not in the literal sense start your pitch off as "the purpose of our pitch is to Speaking to what matters to your prospect is centered on the investigative research you do upfront and asking pointed questions to what their biggest challenges are.

By uncovering this information upfront, we're able to craft the perfect counterpoints that speak to these problems and further aligns with our offering. In your pitch, you must bring up the fears and problems the prospect is dealing with. This may go beyond speaking to what matters to them and simply uncovering problems that didn't even know they had.

If your product can impact the buyer in more ways than what they're concerned with and you have a coherent case as to why it would matter to them, don't be afraid to include it in the pitch. Speaking only to their pain points may not be enough.

These additional points you're able to address could in fact differentiate your firm from the other companies pitching. Many times, we won't come into a pitch and discuss our competitors. It's not a good practice and it's rarely good taste to bad mouth a competitor in your own presentation, unless the prospect brings them up for discussion. What tends to be a better practice is understanding your competitors core competencies and crafting a pitch that speaks to your strengths and highlights their weakness without naming your competitors.

For us at CustomShow, we know truly customizable presentations is one of our many strong suits that our competitors don't have. Also, video incorporation and collaboration amongst marketing, sales, and creative in using CustomShow is what sets our firm apart.

We will drive that point home in knowing that those are competencies many of our competitors lack. Crafting the perfect sales pitch involves making your prospect acutely aware of the value your product or service brings to their organization.

advertising pitch presentation example

For B2B products, this may include making money, saving money, reducing the time and effort or reducing risk. For B2C products, it may be addressing a human need e. Showcase your value and find ways to tie it back to their bottom line. Social proof always brings to light you're not new to this.

advertising pitch presentation example

It gives your prospect comfort in knowing they would be in good company if they partnered with you. Build up quality testimonials to ground your promotional copy in real-world results and experiences.

Simple logos and quotes you add to your sales pitch or proposal can give the prospect more comfort and ease of mind. Consider it a checking of the box. It won't necessarily convince them you're the best solution, but it will get them more comfortable to hear the rest of your story and the value you can bring to them.

This is not the same as discussing your prospect's problems and challenges they need addressed. This is more about alleviating any fears they may have in working with you.A pitch deck is a presentation you create to raise venture capital from potential investors for your business.

It outlines everything from why your business exists, your business model, progress or milestones, the team behind your business as well as a conclusion in the form of a call to action. All of those things and more are achievable with a perfect pitch deck. Below you will find a plethora of the best pitch deck examples, tips, and pitch deck templates!

I thought it would be fitting to start this article with a company that everyone has probably used, or at least heard about. This Airbnb software pitch deck also happens to be one of our most popular presentation templates! There are a lot of great things about this innovative investor pitch deck, but I want to focus on only one in this example. In my opinion, only the best pitch decks follow this simple rule on their slides.

The Best Elevator Pitch Examples, Templates, and Tactics

The best pitch decks tell the real story about your company or brand. You want to not only sell the audience on your product but also how you built that product from the ground up.

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We have found that people are already very familiar with timelines and know how to read them quickly. Another important part of your story is the people who helped you build the company. These people are the lifeblood of your brand and what helps it stand out from the competitors. However, I would recommend using only a single slide like they did in this example.

You can use a team photo if you want to talk about the whole team.

advertising pitch presentation example

Or highlight the most important individuals, like below:. Explaining how your startup is going to solve a specific problem is a vital part of any slide deck. Without that information, investors and the audience are going to be left with more questions than answers. Make sure that your problem and solutions slides are easy to understand by using a similar layout on both. This will ensure that the audience will be able to quickly recall the main problem you want to solve.

Take a look at the slide example above and note how they use almost exactly the same layout. This visual symmetry will help the audience connect your solution to the problem almost instantly.

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Even if the slides are separated by a few other points or ideas. Not everyone is going to be able to explain their problem and solution as succinctly as the previous examples. Some are going have to take a unique approach to get their point across. I think they realized it would be a lot easier to create a killer flow chart that visualizes the problem.

Did I mention you can make your own flowcharts with Venngage? As you can see, all they needed was a single visual to explain the core problems that they identified. Also, I really like how they distilled each of the problems down to a single phrase. That approach, combined with the visuals, will help it stick in investors minds as the best pitch deck. Other times it will be to an auditorium full of random people in your industry.

And I can guarantee, not everyone is going to know your brand off the top of their head. Your job should be to make it extremely easy for people to find out more info or to contact the team with any questions.

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I would recommend adding this to the last slide, like in this pitch deck example.Studying sales pitch examples from the best of the best should be compulsory for anybody crafting their own pitch. Creating a winning sales pitch has never been more challenging. In a recent report, sales expert Marc Wayshak found that only Prospects expect sales pitches to be highly personalized, too.

And of course, every sales leader has a set of sales best practices they believe makes a sales pitch successful. It helps if your last conversation included solid discovery questions like these:. Thank you for taking some time to speak with me over coffee at Dreamforce on Tuesday. Loved your booth design! I had that problem at my previous company, too. Now at DocSend, I help other media companies — like Mic, for example — solve that problem, by giving them insight into who engages with the document and when.

I think I can help you prioritize deals that show more engagement. Can we talk about it next week sometime? When asked for an elevator pitch, or simply when asked what they do, most unpracticed reps will say something like this:. We design, build, and distribute elaborate and dangerous devices to coyotes who want to eat roadrunners.

Those facts may be true, but just stating facts does not make a good sales pitch! A successful sales pitch begins a dialogue. You can also reverse this. In fact, a perfect sales pitch should leave the prospect wanting more. Simple pitches are easy to understand. This is one you probably hear a lot, but how do you actually put it into action? The rep could have pointed out that G2Crowd collects star-ratings, written, and video reviews, and can confirm whether reviewers are current users.

He could have told us that G2Crowd categorizes the reviews in a way that makes it really easy to compare competing software products. Focusing on the benefit helps make the information more relevant to the prospect or customer. Your prospects hear a lot of claims from your competitors. So use clear data from reputable sources as an anchor for your pitch.

When it comes to data, relevant specificity is king. Boiling down exposition and concentrating on driving home quantitative evidence is a great way to showcase the prevalence and significance of the problem your product addresses.

This is key in perking up the ears of your prospect and setting the scene for a memorable sales pitch. Your prospect does not care about your founding story, or where your offices are located.


Conversely, this story makes your prospect or customer the hero—their problem is the dragon they need to slay, you are their trusted advisor, and your product is the magic sword. Andy Raskin, a storytelling pro, wrote up a quick analysis of what makes this an effective sales presentation.

So, start by giving them just a quick snippet of what you do that will pique their interest. There are a number of subtle yet undeniable buying signals that can help you identify just how proactively interested your prospect is in your pitch.

The drawback to relying on verbal buying signals like these is that they can sometimes be vague, or subjective.By Bob Sanders. So they called us. Below are the 12 keys to winning any presentation we reviewed as part of the training. Each section had more detail, and much more content! The number-one reason for presentation loss by most agencies is confusing new business with the skills they need to do good marketing communications.

Too many agencies end up playing it safe and staying within the rules.

advertising pitch presentation example

New business is about winning. From the beginning be the most interested. At the RFP stage be the most tantalizing. At the agency tour stage be the best-organized agency. At the final presentation showcase the best presentation team. Make sure you have a good chance to win. Check chemistry your type of people. Successful agencies quickly decide they want the account, and then they decide what it will take to win.

Are you willing to put in the time, energy required to win? Will it be a relationship win? Or a big idea? Will options carry the day? Today many prospects and search consultants use scorecards. Often the second-best agency wins the entire account on points. Think about the scorecard and make sure you achieve high marks in every category. Most clients are disappointed at agency presentation time because they expect a show and they get bored instead.

Focus more on the presentation: speaking skills, use of tools, ability to relate, eye contact, sentence structure, organization of thoughts, humor, and appearance. Organization of overall show, including setup, refreshments, tent cards, podiums, the presentation structure, use of time, and dramatic effects.

Your agency must own the room. New business is all about showcasing the people. They must be the right profile, right title, right responsibility, and most importantly be great at presenting.

And not the agency president! When your agency profiles correctly and thereby shows versatility, you win. All members of the agency management team must understand how to identify different profiles, how to build trust with each one, and most importantly, how each will make their decision.

Free Advertising Pitch Deck Template

Each profile is looking for something different in an advertising agency. Knowing the correct profile determines the presentation tactics you select. You must treat the entire presentation as a series of acts in one play.

Introduce each act with interest.

Crafting A Great Sales Pitch (With Examples)

Build to key points. And end each act strongly. Write out dull sections and put the information in the leave behind.Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. Think for a few seconds about what a commercial does.

It focuses on selling a product in a blink of time. It grabs your attention fast with information of interest to you. Then it tells why you should buy the product. Your personal commercial works exactly the same way by enabling you to:. You do need to memorize your personal commercial. Practice until it sounds natural. Just like an actor, you need to learn your script and deliver it in character.

No stumbling. No ad-libbing.

Advertising Pitch Presentation

You may think all this memorization might make you sound as canned as a tin of tuna. You can create one all-purpose personal commercial and edit it on your feet to make it fit the requirements of the position you seek.

Following are two sample personal commercials. A prospective new graduate applying for a Web news site start-up might use a personal commercial like this:. Your need for a Web editor who can handle breaking news deadlines is just what I want and am qualified to handle. Considering the demand of deadlines, I see multitasking skills as especially important in a journalism career.

I would have been named editor, but I worked throughout my education to pay for 80 percent of my school expenses. I am an experienced line manager with extensive knowledge in team-building that ranges from organizing project teams to informally encouraging people to work together. I also have incorporated technological advances into a company where such advances require a significant amount of employee retraining.

Additionally, my track record is substantial in major presentations to clients, which has led to as much as an 87 percent increase in product adoption from the year I took over. In summary, I believe I have the required skills and experience you seek for this position, as well as the technological savvy and a positive attitude toward implementing change.That number tells me that there are a lot of people looking for solid advice on how to craft a simple, compelling, and persuasive pitch.

Most of the pitches I have seen have not been very good. But with just a little planning and strategy, this could be corrected. If you are looking for the best ways to structure, present, and amplify your elevator speech, this article is for you. Want to download a pdf of this article? By definition, an elevator pitch is a quick persuasive speech that is used to create interest in a project, a concept, or people.

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It distills your ideas into the simplest, clearest points of value, what makes you different, and instills enough curiosity to make the prospect want to hear more. Theoretically, it should be no longer than the time it takes to ride an elevator to the top floor in a building. As is often the case, most opportunities to meet with influential people happen spontaneously and unpredictably: the rising screenwriter who collides with a Hollywood producer while waiting in line for a taxi, or the hopeful new employee who finds himself in the elevator with the company CEO.

The adage luck happens when opportunity meets with preparedness is very true. There are many different types of pitches, which serve different purposes. While elevator pitches are meant to instill enough intrigue to get the prospect to ask you to tell them more, they do not have the persuasive horsepower of a full-fledged sales or investor pitch.

Because these purposes are different, they require different lengths of time and stages of delivery. Pitching is a skill, and just like all skills, there are ways to perfect it. Once you understand the principles of a pitch structure, your elevator pitch, sales pitch, boardroom presentation, or investor pitch will improve dramatically. In fact, this was the 4th client that I have worked with to make an investment pitch in the den, and I have compiled the following takeaways on the structure and psychology of enticing the Dragons to invest.

Not pitching an investor anytime soon? Not to worry! These techniques will also help you get what you want from bosses, spouses, customers, and small children.

For these examples, we will use the fictional company Hydrolyzier, a manufacturer of commercial-grade water purification systems. We manufacture the Hydrolyzier MaxLite, a commercial-grade water purification system that uses a tri-plane osmotic process that dramatically reduces the content of impurities in drinking water. If you go to our YouTube channel, you can watch a video showing the Hydrolyzier in operation in a remote village in Ghana, West Africa.

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Have you ever had a situation that required a low power, small footprint, water purification system for a remote settlement? Hydrolyzier Water Company manufactures the Hydrolyzier MaxLite, a commercial-grade water purification system that uses a tri-plane osmotic process that dramatically reduces the content of impurities in drinking water.

We have successfully installed the system in many remote communities. They have found it to be easy to install, reliable, and inexpensive to operate. Our most recent installation is in a remote village in Ghana, West Africa which we have documented in a 5 minute YouTube video. May I send you the link?

Our new book is out! Click here to get your copy. Reagan became the 40 th President of the United States.

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